Five lucky listeners of 94.3 FM Radio One, for the Fataafat Generation, got a chance of their lifetime to meet the professional wrestler for World Wrestling Entertainment on the RAW brand, best known for wrestling as Kane.
Radio One ran a contest titled “The Big Red Machine” which commenced on 5th June and ended on 11th June 2009. The contest was promoted through RJ mentions on the evening drive time and on Malini Till Midnight show on Radio One. The contest question required listeners to share with the station RJS an answer to the question “What is Kane popularly known as” and SMS the answers in to the station. Over 500 listeners called in to participate, of which 5 lucky winners were chosen by a Radio One panel of judges to have exclusive time with the wrestler himself.
Says Vehrnon Ibrahim, National Director Programming, 94.3 FM, Radio One, “We are honoured to have the world wrestler KANE himself at our studio. It is our constant effort to effectively engage our listeners and give them an opportunity to meet their favourite idols. Contests like these are the perfect example of our commitment to providing innovative, worthwhile content to our listeners.”