Kamal Gianchandani to Head both BIGFlix.com and BIG Pictures

Kamal Gianchandani, COO, BIGFlix, now, has a wider portfolio to his name under the Reliance BIG Entertainment brand. Apart from heading BIGFlix.com, the DVD rental business, Kamal Gianchandani will also head the distribution of BIG Pictures. He replaces Manoj Chauhan, COO, BIG Pictures, who has quit the organization. Kamal Gianchandani has a vast experience in the entertainment industry with prior experience in film distribution business as the COO (Pictures) of PVR Pictures Ltd.

With the concept of ‘the living room multiplex’ catching on in India, the home video market is all set to see a boom with more players entering this market segment to woo its consumers by making cinema accessible like never before. Besides offering innovative, convenient and cost-effective entertainment solutions to the Indian consumers, the key players are going the whole hog to tap the estimated 25 million strong non-resident Indian population and an equally large non-Indian audience consuming Indian movies, TV shows, music and more on a regular basis. With the home video segment accounting for nearly 50% of the filmed entertainment business in the developed markets like US, Canada and UK who constitute over 70% of total global online movie revenues, the digital entertainment business through its video-on-demand services is witnessing a new horizon in its growth path.

To garner the opportunity galore in the digital entertainment space, Anil Dhirubhai Ambani Group, (ADA Group) has launched yet another ambitious venture – bigflix.com – offering the biggest, widest library of films, music and Indian entertainment content ranging from Hindi, English to Vernacular that will be available through its broadband services at attractive prices by providing premium quality entertainment at par with international standard benchmarks.

With the aim to reach out to Indians of all age groups the world over, as the one entertainment hub to provide cutting-edge, world class digital content from the world of movies, TV serials and music, bigflix.com will provide a legitimate access to biggest range of Indian entertainment spanning across languages and genres available for download to own and streaming at affordable price points.

BIGFlix is India’s largest online and offline movie rental service, offering access to over 15000 titles in its rental division and more than 1000 titles in its broadband division. The company is adding content aggressively and plans to have an addition of another 1000 titles in its broadband division soon. BIGFlix offers the biggest range of premium quality Indian entertainment spanning across 15 languages in India. BIGFlix currently has 50 state-of-art stores in 10 cities namely, Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chandigarh, Ahmedabad, Indore, Kolkata and Chennai. The company expects the store tally to touch 200 by end of this fiscal with RWorld stores bringing in the support with 75- 100 BIGFlix stores in shop-in-shop format and franchise route in minimum 10 cities across the country.

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