DMK-backed Tamil general entertainment channel Kalaignar TV has launched ‘Isai Aruvi’ , a Tamil music Channel. The test run of the channel began on Sunday , January 21,2008.
Isai Aruvi will be competing with other players like Jaya Max and Sun Music . According to the industry sources the Tamil viewers will soon get another Tamil music channel Raj Musix being launched by Raj Television Network.
Kalaignar has also plns to launch a news channel.