JWT's NIKE Campaign Bags Silver at AME '07

JWT India, India’s largest advertising agency, won Silver at the Asian Marketing Effectiveness Awards 2007 for its immensely popular campaign, NIKE Mean Streets. In a glittering awards ceremony held at The Marriott, Singapore on Wednesday, 12th September, JWT India was pronounced winner over 449 entries from across the Asia in the ‘Most Effective Use of Advertising’ category.

The winning Nike campaign has been created by the JWT Bangalore team.

Colvyn Harris, Chief Executive Officer, JWT India said, “We are absolutely delighted that JWT India has won the award for Most Effective Use of Advertising at the Asian Marketing Effectiveness Awards 2007. The award is reflective of the value and emphasis on effectiveness, as ultimately results count in the marketplace and that’s what we believe in.”

Nike Mean Streets is a fine example of brilliant execution backed by meticulous strategic thought. The campaign was one of the most talked about and universally admired campaigns in India during the Cricket World Cup season. The three Orkut communities created on the advertisement and the half-a million hits received by its YouTube upload stand testimony to its popularity and the buzz it generated.

The Asian Marketing Effectiveness Awards are the only regional awards to recognize marketing campaigns that show real results. The awards cover 17 categories across all marketing disciplines including — advertising, direct marketing, product design, sales promotion, event marketing, to name a few. They are designed to set the standards for effective marketing and aim to uncover the campaigns that show results through innovative spirit, combining creativity with effectiveness and transforming businesses by building world-class brands.

JWT is India’s largest communications company with interests in advertising, public relations, direct marketing, design and social and rural communications. It operates through offices in six cities and works with several blue-chip Indian and multinational companies including Airtel, Bharti Retail,Berger Paints, Cargill India, Diamond Trading Co., Ford India, Frito Lay, Glaxo SmithKline, Godrej, Hero Honda, Hero Cycles, Hindustan Lever, HPCL, ITC, Kelloggs, Kingfisher, Mico Bosch, Nestle, Pepsi Co, Pizza Hut, Spice Communications,Sony Viao, Bravia, TISCO. JWT India works with 26 out of the top 100 super brands as ranked by the annual Brand Equity Survey. Out of these 26 super brands, JWT India handles two out of three of the top brands, three out of the top five and nine out of the top twenty-five brands.

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