JWT Partners with Mindset

JWT, India’s largest and foremost advertising agency, has partenered with with Mindset: e.y.w. Advertising Pvt Ltd.

Announcing the decision, Colvyn Harris, CEO, JWT, said “ Hyderabad is important from an India market perspective . We were planning to set up a new office to add to our network, but then we met with Mindset and were very impressed by the team, their professional capabilities and their work culture. They already have a full-fledged set up here and we felt that by teaming up with them we could get a great deal of initial momentum. We are very excited indeed about our prospects in Hyderabad. What decided our partnership was the quality of the team, the most experienced, with International exposure, and all based in Hyderabad.”

JWT, which has 315 offices worldwide, and is a member of the WPP Group of Companies. JWT clients in India include leading companies such as Hindustan Unilever, ITC Limited, Godrej, DTC, UNICEF, Tata Steel, Levis, Pepsico, United Breweries, Hero Honda, Nike, Ford, Reliance Capital, i-flex Solutions, Unitech, Monster.com, and Coromandel Fertilisers. It recently won the much coveted Bharti Wal-Mart, Airtel DTH, Sony Viao, Sony Bravia and Nokia business.

JWT has been studying the Hyderabad market for some time. As Anita Gupta, Senior Vice President & Managing Partner, JWT, said “Hyderabad has shown amazing growth, with some excellent businesses setting up base in the city. We at JWT believe we can help take them forward, bringing a new level of capabilities and resources to contribute significantly to the building of their brands, whether in the Indian market or globally.”

JWT already serves major Hyderabad-based clients such as Microsoft through its specialist direct response company RMG Connect.

Mindset: e.y.w. Advertising was set up by Santha John, Ram Gedela and Anvar Alikhan. It currently serves a range of clients including Satyam, ADP, Gati, Nipuna, Hyderabad International Convention Centre, Care Hospitals, GVK Bio, Apollo Pharmacies, Broadridge Financial Services, and Oakridge International School.

Commenting on the development, Santha John, Managing Director, Mindset, said “We are very proud to have been picked by JWT for this affiliation. With JWT’s resources behind us, we will be able to offer clients in Hyderabad a whole new level of advertising and brand building.”

Mindset: e.y.w. Advertising has won a large number of professional awards from the Advertising Club of Hyderabad over the years, including 3 Multi-media Campaign of the Year Awards, 4 Best Continuing Campaign Awards and the Agency of the Year Award. At the latest Hyderabad Advertising Club Awards it won more Gold awards than any other advertising agency.

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