Bob Jeffrey, Worldwide CEO of JWT, has announced the appointment of David Eastman as Worldwide Digital Director. In this newly created role, Eastman will report to Jeffrey and be responsible for the strategic oversight and management of the digital discipline within JWT, RMG and all subsidiary companies, with the remit of integrating the digital assets and overseeing all activation and through-the-line marketing throughout the network. Additionally, Eastman will join the JWT Worldwide Executive Committee.
Eastman, 45, joins JWT from the Omnicom-owned Republic Family (formerly Zulu network) where he was Chief Executive since June 2007. Prior to that, Eastman spent seven years at Agency.com, most recently as President & Worldwide Chief Executive since 2006, where he was responsible for all aspects of worldwide operations. Under his tenure, Agency.com the company achieved considerable success working with clients including British Airways, Dulux and John Lewis and was recognized as the second most-awarded interactive agency in the U.K. by the Cyber Won Report.
“Digital is at the core of our business, and David Eastman will be responsible for integrating our many digital assets and overseeing activation and through-the-line marketing throughout the network to ensure we are maximizing resources, sharing knowledge and collaborating efficiently and effectively in order to create winning ideas for our clients,” stated Jeffrey.
“For me, this role validates the importance JWT places on integrating digital into everything they do,” stated Eastman. “I’m excited about helping them to achieve that and thrilled to be joining the team.”