JWT, one of the largest advertising agencies in the world, has released its list of 90 things to watch in 2009.
“Our list points to the broader trends we’re seeing, showing the ways in which these shifts will manifest in our everyday lives,” says Ann Mack, director of trendspotting at JWT.
Among these shifts, the recession will make the biggest impact, says Mack. “A lot of what to watch in 2009 relates to consumers’ adaptation to the economic situation, from ‘affordable nutrition’ to ‘more under one roof,'” notes Mack.
JWT’s list of 90 Things to Watch in 2009 (unranked and in alphabetical order):
Marketing with Aromas
Microfinancing’s Second Wave
Mobile Phones Get Personal
More Under One Roof
NASA’s Kepler Telescope
No “Paper” in Newspapers
Nutrition Replaces Dieting
Online TV Network Crackle
Online Video Ads
Outliers (as a term)
Personalized Travel Guides
Prince William Wedding Watch
Product Source Tags
Radical Transparency Meets Genomics
Readers + Social Media = Revenue?
Residential Market for Solar Power
The Small Movement
T. Boone Pickens
Virtual Reality Therapy
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 85 countries employing nearly 10,000 marketing professionals.
JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge — from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.
JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestle, Nokia, Rolex, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (Nasdaq: WPPGY).