JWT India making a major push into digital media business

JWT India is making a major push into digital media business at a time when India Inc is rapidly increasing it’s spend on the digital media. According to a study by industry chamber Assocham, companies in the country plan to spend 30%-40% of their marketing budget through the digital media platform this fiscal due to increasing popularity of social networking sites such as Facebook and Twitter.

This will amount to about Rs 1,200 crore, the study said. JWT has already hired Max Hegerman from Tribal DDB India to head its digital media solutions, which will have completely new teams in Delhi and Mumbai.

JWT has already hired 25 people for this division and plans to expand the team. Harris said the digital business is growing 50% a year and has the potential to grow faster. “We are looking at clear leadership in the digital space,” he said, adding that the company is eyeing acquisition opportunities in this space.

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