New Delhi: JWT has once again come out on top at AdFest, clinching the most Gold awards out of all participating agency networks at the 2010 show. And JWT INDIA has literally swept the Asia Pacific Awards with maximum impact, Winning 3 Gold Lotuses, 4 Silvers, 4 Bronzes and 6 Finalist Merit awards overall across Film Lotus, Press, Poster, Direct and Film Craft Lotus categories. The long awaited AdFest results were announced yesterday and JWT AsiaPac, in total walked away with five Gold, six Silver, seven Bronze, 18 Finalist, one Lotus Roots, one 360 Lotus and one Best (in Direct).
“Powerful brands have powerful ideas at the core. At JWT effectiveness is paramount and very satisfying when our ideas work in the marketplace. We are delighted. International acclaim and Jury recognition is reaffirmation of our core philosophy to do good creative work and for our reputation in driving successful brands,” said Colvyn Harris – CEO JWT India.
A big winner for the network was Fujifilm “Funeral,” which took home two Golds in Press and Poster. A 3 ad campaign created to highlight the smile capture feature of Fuji cameras. JWT India’s other Gold went to Balwadi Night School “Street to School” Campaign that won top honors in the Outdoor category. This Campaign was designed to educate street children on the street itself using projections of letters with corresponding simple visuals from the street itself.
JWT India brought home Silver for their Apollo Hospitals “Blood Donation” film and Godrej Security Solutions “Torn Envelope” while Fujifilm campaign took 2 Silvers.
JWT India added to their Lotus tally with Bronze Lotuses for the Listerine Film “The Snake Charmer”, which also won Finalist merit in Film Craft Lotus and Lotus Roots Best Asian Work categories. Horlicks Pro-Height “Pro-Height Room”, Karmayog.org “Litter to Lamps” and another Bronze for Fujifilm “Airport”.
“The idea is the centre of the universe for all communication designed for our clients and we have been working hard at pushing the creative envelope across brands. Winning Agency of The Year at the Asia Pacific level is huge motivation for our Creative teams across Delhi, Mumbai, Bangalore, Chennai and Kolkata to do even better and work harder on the ideas this year. The next step is obviously to aim higher and if we continue to create ideas that are uniquely Indian, born out of local human insights, campaigns will become successful marketing case studies and the work will surely strike heavy metal.” said Senthil Kumar – Executive Creative Director & Chairman: JWT India Creative Council.
Last year too, JWT was network of the year with JWT India winning the coveted Lotus Roots Grand Prix, Two golds and several silvers and bronzes for work on the Chennai ‘ Naaka Mukka “ launch of The Times Of India, Arjuna The Archer for Sulekha.com and several other ideas. With this result, JWT India has really transformed itself to be the Hottest Creative Agency not just in India, but across the Asia Pacific region.