MAX, India’s Premium Movies and Special Events channel has appointed the JWT Group as their creative communications partner. The decision was closed following a competitive pitch by a few selectively invited agencies, vying for the account. JWT will take a handover of duties from the incumbent agency TBWA Anthem immediately.
Commenting on this association, Sneha Rajani, EVP & Business Head, MAX, said, “With the ever changing business environment, we at MAX were looking at a new partnership that would clearly give our brand a reassured impetus. We reviewed several options but JWT emerged clearly as the best fit with their past experience in the segment, crisp strategy and creative philosophy. We believe MAX and JWT can together deliver the best brand commitment while commanding consumer loyalty. We look forward to setting new benchmarks in the industry and continue leading with the creative edge that MAX has always enjoyed”.
Speaking on the win, Colvyn Harris, CEO, JWT Group, “We are extremely happy to partner MAX on their creative communications. It is a clear testament of passion and teamwork at the JWT Group. The mandate is an end-to-end solution where JWT will partner on the unification platform. This is both exciting and challenging and we look forward to working together to reaffirm the brand’s leadership position.
With an exciting roster of properties and program initiatives ahead including the biggest entertainment extravaganza – the DLF IPL, blockbuster movies and film fests, MAX will reach its audience full throttle.