JWT Dubai has bagged the prestigious Agency of the Year award at 2nd Dubai Lynx Awards.FP7 Doha was adjusted second and Fortune Promoseven Dubai got third position.
The winners of the 2nd Dubai Lynx Awards, the leading creative advertising competition for the Middle East and North Africa, were announced on Tuesday evening at the Awards Ceremony which took place at the Dubai International Convention and Exhibition Centre, attended by over 1500 guests. After selecting a shortlist of 513 ads from the 2023 entries submitted, the jury awarded a total of 180 Dubai Lynx trophies.
The Print category was the strongest with a total of 45 winners, followed by Outdoor with 40, 28 in Direct, 24 trophies were awarded in the new Media category, 20 in TV/Cinema, there were 15 Interactive winners and 4 in Integrated as well as 4 Radio winners.
U.A.E. won the most awards taking home 127 trophies, followed by Qatar with 18, Lebanon with 12 and Egypt won 7 awards, including 2 Grand Prix. The Print Grand Prix went to FP7 DOHA, Qatar, for EA Games B.D. Group, ‘Back Home’. The Outdoor Grand Prix was awarded to Leo Burnett Beirut for Procter & Gamble’s “Natural Colours Change’.
Leo Burnett Cairo won the TV/Cinema Grand Prix for the Melody Channel campaign ‘Akon’, ’50 Cents’, ‘Madonna’, ‘Shakira’, ‘Pussy Cats’ and ‘Britney’. The Direct Grand Prix was award to Bates Pangulf Dubai for Dubai First credit cards ‘We Know Who You Are’.The first Media Grand Prix went to JWT Cairo for Vodafone Egypt, ‘Truck Stickers’.
The jury decided not to give a Grand Prix in the Interactive, Radio and Integrated categories. The winners of the 1st Dubai Lynx Young Creatives competition were the MediaOne team, Abdul Shafeeq and Greeshma Nair from U.A.E.
Presented by Cannes Lions International Advertising Festival together with their regional partners, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).
The 1st Dubai International Advertising Festival will bring to the Middle East and North Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The 2nd Dubai Lynx awards, which are part of the Festival, will honour creative excellence in TV/Cinema, Print, Outdoor, Radio, Direct Marketing, Media and Interactive advertising. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the MENA region.