Munich: junaio, currently seen by many experts as the most advanced mobile Augmented Reality browser, announced today the new “Ad-Inject” service for mobile advertising. It allows major brands and sponsors to inject location and context sensitive messages into relevant information channels on junaio.
The well-known German parcel service Hermes launched a first nationwide pilot with this new service. Ad-Inject provides an opportunity for channel developers to be recompensed for their effort of providing useful content for their audiences. As the use of smartphones is spreading at an incredible rate, there is significant potential for mobile advertising. The deciding factor, however, will be the intuitive, location and context sensitive display of user relevant messages. This is where junaio is breaking new ground again.
Mobile AR browsers for smartphones like junaio can be downloaded and used for free, just like their cousins on the regular internet. Most of the content as presented in junaio channels is equally free of charge. So how can a channel developer make money? After all it costs time and effort to build the channel and to fill it with relevant information. Well, the answer is of course: advertising.
This is where junaio`s new “Ad-Inject” service comes into play. It works very similar to Google`s AdSense program on the internet. The analogy works if you think of a junaio channel as a website. Just as webmasters of public websites may show Google supplied ads on their pages suitable for their audience, the same will now be possible for junaio channels. When a channel owner documents his OK to receive ads with a simple tick mark, junaio will inject location based ads into his channel.
Whenever a user calls up this channel in order to explore channel specific points of interests around him, he may then be able to see a discrete miniature ad bubble which can be expanded at a click.
An example of this is the recent mobile ad campaign of the Hermes parcel service available in all major German cities. Whenever a junaio user opens the Wikipedia channel and points his onboard camera to check out interesting sites around him, he is being made aware of the nearest Hermes parcel shop in the vicinity. “Hermes represents a very good use case for Ad-Inject”, says Jan Schlink of junaio, “because this isn`t just plain vanilla advertising. Hermes sees this campaign as part of their dedication to customer service.”
“With more than 14,000 parcel shops, Hermes runs the largest national network for parcel handling in Europe”, says Lutz Rahn, Manager IT at Hermes Germany. “Naturally we aim to achieve similar customer proximity in the virtual and mobile world. After all, 75% of all our parcel deliveries are being ordered online. AR, as an extension, allows us to interact with customers through mobile communication.”
In the years to come, the largest revenue slice earned through Augmented Reality applications will be in marketing and advertising. As smartphones are spreading at an incredible rate (Gartner Inc. projects 1,3 billion by 2013), the potential for mobile AR based advertising is enormous. People carry smartphones around with them at all times and through applications like junaio will come to rely more and more on these small devices for useful information wherever they are. No other technology is better suited than AR to display easy to access, location sensitive messages to users.
“junaio is likely to impact the mobile advertising market in similar ways as Google did on the internet”, says Peter Meier, Chief Technology Officer of metaio GmbH, the creators of junaio. “Both sponsors and smartphone users will greatly benefit from junaio Ad-Inject, as the only ads shown are those most relevant to users in terms of their exact location and channel context. This intuitive and context sensitive message display will be the deciding factor for mobile services and advertising.”
With these new junaio capabilities, major brands will be able to jump in and explore the growing potential of the mobile market and channel developers will be able to monetize on their efforts. Peter Meier expects junaio Ad-Inject to encourage content providers to redouble their efforts in providing useful content for their audience. Ultimately therefore, it is the smartphone users who stand to gain most in terms of quality and quantity of mobile access to useful information.