July Systems Partner Network 18 to launch Next Generation Mobile Portal

July Systems has partnered with Network 18 to launch the next generation of their mobile portal – Moneycontrol.com. Moneycontrol.com is India’s most popular finance portal, and is part of Network 18 – India’s leading media ¬house. July’s Mi Channel is the industry’s first Mobile 2.0 Platform, and powers channels for popular news, sports, business, and entertainment brands.

Mobile 2.0 is the next generation of the mobile internet. In addition to Web 2.0 attributes like social networking and interactivity it includes mobile centric characteristics like personal and real-time notifications, instant phone-to-phone sharing and always-on.

“July is delighted to partner with the Network 18 group to launch the next generation of Moneycontrol.com for consumers on mobile phones. Mobile 2.0 is all about Live, Personalized, Interactive, Socially Networked and Multimedia experiences, and is key to exponentially increased usage of the mobile internet,” said Rajesh TS Reddy, CEO, July Systems. “These user-centric mobile internet channels result in significantly increased usage, advertising inventory for publishers, and an engaged opportunity for advertisers”

July’s Mi Channel, the industry’s first mobile 2.0 platform, powers direct to mobile channels for media, sports, business, and entertainment brands. These user-centric mobile internet channels result in significantly increased usage, advertising inventory for publishers, and an engaged opportunity for advertisers. For consumers, Mi Channel provides live, personalized, socially networked, interactive and multi-media experiences.

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