Jivox launches India operations

California-based Jivox, a self-service online video advertising platform for businesses, today announced the commencement of its Indian operations, Jivox Software India Pvt. Ltd., through a sales and development office in Bangalore. The Company is now all set to launch its unique Online Video Advertising service for the Indian market.

Headed by Naren Nachiappan, Managing Director, India, the Bangalore centre would house the core sales and marketing team as well as the development team. Naren was previously Vice President and General Manager at Wind River, a NASDAQ listed company with a market capitalization of over a billion dollars. While at Wind River, Naren had set up the company’s first Bangalore based development center and had maintained a zero percent attrition rate through his three year tenure.

Founded by Diaz Nesamoney, the visionary entrepreneur behind technology success stories Informatica and Celequest, Jivox aims to unleash the power of online video advertising to the Indian market.

Said Naren Nachiappan, “Jivox has introduced a service that gives advertisers access to online video advertising by making it easy to create, target and deliver online video ads. The Jivox platform combines a video ad creation tool, proprietary targeting technology, sophisticated reporting capabilities and a growing network of publishers to offer advertisers a complete, do-it-yourself service for online video advertising.”

“Jivox was founded on the premise that businesses are ready to move beyond ineffective and expensive forms of advertising by adding online video ads to their marketing mix, but they need help tapping into this new medium. The Jivox platform allows advertisers to get their products and services in front of the right customers in a way that is rich and compelling and drives new business,” said Diaz Nesamoney, founder and CEO of Jivox. “We believe Jivox can empower businesses to take advantage of the burgeoning advertising opportunities in India within online video.”

Self-Service Online Video Advertising Platform
The Jivox service provides tools that enable advertisers to create and place ads on their own, including an interactive and easy-to-use ad creation tool that allows advertisers to leverage templates provided by the service or use their own creative content to develop compelling video ad content. After creating their ads with Jivox, advertisers tap into the service’s micro-targeting algorithms and established network of online video publishers to deliver their advertising to audiences based on geographic, demographic or contextual parameters.

Jivox AdSlate is self-service video creation tool allows users to create ads using Jivox’s large library of still images, video clips and music, or by using their own content such as a digital picture of a storefront, product shots, head shots or logos. Users can enhance this content with snappy ad copy and other useful information, such as contact information, website URL, special discounts and click-through promotions.

Jivox Targeting and Campaign Management enables advertisers to get their ads in front of the right audience. Sophisticated algorithms developed by Jivox use extensive web site contextual data and content metadata to match ads with audiences most likely to respond favorably to a campaign. Once the campaign is launched, campaign reports give users advanced intelligence to get an instant view of results so they can make intelligent decisions about how to improve or expand the campaign.

Jivox’s growing network offers advertisers extensive opportunities to get their targeted message in front of a wide audience. Jivox Video Network enables partner sites to easily incorporate video advertising with a simple Java scri pt integration (similar to embedding a link to an online video). Most sites can begin serving video ads within a few hours of signing up as a Jivox network partner.

Jivox, the self-service online video advertising platform for local businesses, gives advertisers access to online video advertising by making it easy to create, target and deliver online video ads. The Jivox platform combines a video ad creation tool, proprietary targeting technology, sophisticated reporting capabilities and a growing network of publishers to offer advertisers a complete, do-it-yourself service for online video advertising. Founded by Diaz Nesamoney, the visionary entrepreneur behind technology success stories Informatica and Celequest, Jivox aims to bring the power of online video advertising to the mass market. Jivox is a privately held company based in San Mateo, Calif.

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