Percept/H, a 50:50 joint venture of Percept with Hakuhodo Inc., Japan, is the flagship advertising agency of Percept Limited. A leader in the communications domain, Percept/H has served as brand custodian for their clients by offering world-class planning, support and creative execution through innovative ideas and originative mediums. The agency is unique in its 360o offering of advertising, with the strong support of Media, PR and Entertainment services provided by the specialized companies of Percept Limited.
As Chief Operating Officer, Percept/H, Jiten will be responsible for strengthening the Strategic Planning and Integration function, overseeing the entire operational functioning and business of Percept/H at a national level, as also providing strategic direction for the agency. He will also be focused on creating opportunities for synergy within and across the Percept Group, attaining profitability and revenue growth organically & inorganically, as also paving the roadmap for the overall businesses for Percept/H.
Prior to joining Percept, Jiten was associated with renowned communication agencies including L&K Saatchi & Saatchi, Ngage & Design Law & Kenneth, Leo Burnett, Draft FCB Ulka, and Grey Advertising. He has been instrumental in launching and creating iconic brands viz. Mahindra & Mahindra’s Scorpio, Pantene Shampoo, UltraTech Cement, Essenza Di Wills, Fiama Di Wills, Vivel Di Wills, Rejoice Shampoo, Spencer’s Retail and Beverly Hills Polo Club. Jiten has worked in diverse capacities pan-India, and his specialization includes Brand Planning & Development, Integrated Communication Strategies, New Product Development and Innovation.
Said Jiten Bhagat, COO, Percept/H, “I am happy to be a part of the Percept fraternity and commence my innings at Percept/H. My mandate is very clear. I am here to help the agency ‘Grow, Consolidate and Integrate’. I will be working closely with Amitava to ensure that we are also able to bring aboard great talent to further strengthen our journey ahead as we propel Percept/H to greater heights.”
Commented Amitava Mitra, CEO, Percept/H, “I welcome Jiten and am looking forward to working with him. His experience across categories and brands, and vast knowledge about different media and mediums will help us integrate our communication across our specialized Group Companies and offerings, which in turn will benefit our clients hugely. I am confident that Jiten will have an immense positive impact on our efforts and plans of taking the agency to a whole new level in the next 2 years. I wish him great success in his new innings with us.”
With his vast expertise in New Business Development, ensuring Profitability and a great passion for Advertising, Jiten brings a wealth of ideas, knowledge and experiences from leading brands across the region to help take Percept/H to the next level.