This unique landmark is a result of various innovative initiatives undertaken to engage its fans and build a stronger bond with them. One such was the Up, Close and Social campaign which enabled its fans to get a glimpse of the real world of aircraft maintenance. This campaign successfully reached out to over 9 lakh Facebook users, thus increasing the social media presence of the brand.
Aviation anagrams, travel polls, facts on aviation and behind the scenes videos of branding the aircraft fuselage with popular campaigns from leading brands have added to the buzz on its Facebook page. Apart from creating awareness about the brand across the globe, such initiatives on a regular basis have led to an increased engagement with its fans.
To further create a more personalized connect with its global audience, the social media team also initiated language specific posts. The airline now also uploads aviation images and videos shared by fans on its official page.
Jet Airways is also actively present on other social media platforms including Twitter, LinkedIn, Flickr, YouTube, Foursquare and Pinterest.
According to Sudheer Raghavan, Chief Commercial Officer, Jet Airways, “Jet Airways has been a pioneer in the Indian aviation sector in terms of recognizing and harnessing the power of social media. We consider our fans as an integral part of the Jet Airways family and the main reason of our ever growing presence on such social media platforms is the fact that we engage and connect with them in a more personalized manner by understanding their needs and preferences. Reaching the one million fan milestone stands testimony to our belief in the mantra Listen, Engage and Respond, which has enabled us attain a competitive advantage in the social media arena.”