Jay Advertising Finds Place in Communication Arts Design Annual

Jay Advertising, Inc., a McCann Worldgroup Company, has been honored with its second international award — inclusion in the prestigious Communication Arts Design Annual, for a campaign series of four posters promoting Zoobilation ’07, Seneca Park Zoo’s largest fundraiser.

Juried by nine top design professionals and attracting entries from 20 countries, the Communication Arts Design Annual is one of the most exclusive major graphic competitions in the world. Of the 9,286 entries to the 2007 Design Annual, 249 were accepted. All four Zoobilation posters submitted by Jay were accepted and will be in the 2008 Design Annual.

This is Jay’s second international award for the Zoobilation campaign received in the past month, the first being from Graphis, The International Journal of Visual Communication, which is recognized as the premier publication covering graphic communications worldwide. First published in 1944 in Zurich, Switzerland, it is now headquartered in New York City.

The campaign, created by Tim Winter, Senior Art Director and Greg Shainman, Copywriter with photography by John Myers Studios, was a pro-bono effort that helped raise $100,000, the highest tally in the zoo event’s fifteen-year fund-raising history.

The campaign was led by Gregory Smith, President, Jay Advertising who has worked tirelessly on the Zoo project for many years and committed many hours of community service.

Ferdinand Jay Smith, CEO and Executive Creative Director said: “It was an honor for Jay to develop the campaign for Zoobilation. It is a double honor to be awarded international recognition from both Communications Arts and Graphis for the campaign’s creative design. I am extremely proud of our creative team’s exemplary work and contribution to such an outstanding cause.”

Rachel August, Executive Director of Seneca Park Zoo, said: “The Seneca Park Zoo Society is so fortunate to be the beneficiaries of Jay Advertising’s creative talent. Their beautiful design and unique concept lent a level of sophistication and class to the Zoo’s most visible and important fundraiser. It really caught the community’s attention and better yet, worked for a positive bottom line.”

Jay Advertising, Inc. was founded in 1973 by Ferdinand Jay Smith and his brother, Gregory Smith. The agency is noted for its national and regional consumer advertising and sales promotion expertise. Jay is a wholly owned subsidiary of the Interpublic Group of Companies (IPG) and McCann Worldgroup Company.

Jay’s current clients include: AAA Western and Central NY, Birds Eye Foods, Buick Motor Division, First Niagara Bank, GMC Truck, Golf Channel, HBO and HBO Sports, HealthNow New York, Inc., Oneida, Ltd. The Professional Golf Association of America, Raymour & Flanigan Furniture, Rochester Red Wings Baseball, Saab, St. John Fisher College, and the Staples Center.

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