Jay Advertising, Inc. has been awarded its first Graphis Award for its campaign for the Seneca Park Zoo’s annual Zoobilation fundraiser. Over 1000 entries from 20 countries were submitted to this renowned journal, whose ’08 Advertising Annual will be published in October.
Created by Tim Winter and Greg Shainman, with photography by John Myers, the honored work includes two Zoobilation ’07 posters designed to promote the event, the largest of its kind for the zoo, raising $100,000 to support vital programs and projects.
Graphis , The International Journal of Visual Communication, and a compelling record of the most significant and influential communication work being produced today, was first published in 1944 in Zurich, Switzerland. Now headquartered in New York City, it is recognized as the premier publication covering graphic communications worldwide.
Gregory Smith, President of Jay Advertising, said: “It was an honor for Jay to develop the campaign for Zoobilation. I am extremely proud of our creative team’s exemplary work and contribution to such an outstanding cause.”
Rachel August, Executive Director of Seneca Park Zoo, said: “The Seneca Park Zoo Society is so fortunate to be the beneficiaries of Jay Advertising’s creative talent. Their beautiful design and unique concept lent a level of sophistication and class to the Zoo’s most visible and important fundraiser. It really caught the community’s attention and better yet, worked for a positive bottom line.”
Jay Advertising, Inc. was founded in 1973 by Ferdinand Jay Smith and his brother, Gregory Smith. The agency is noted for its national and regional consumer advertising and sales promotion expertise. Jay is a wholly owned subsidiary of the Interpublic Group of Companies (IPG).
Jay’s current clients include: AAA Western and Central NY, Birds Eye Foods, Buick Motor Division, First Niagara Bank, GMC Truck, Golf Channel, HBO and HBO Sports, HealthNow New York, Inc., Oneida, Ltd. The Professional Golf Association of America, Raymour & Flanigan Furniture, Rochester Red Wings Baseball, Saab, St. John Fisher College, and the Staples Center.