Broadcast Initiatives Limited has rebranded Janmat Television channel as Live India from August 3, 2007 onwards. The news channel known for its views and alalytical news will now focus more on news .
‘The channel will dedicate 70 per cent of its content to news, while 20 per cent will be based on analysis and 10 per cent on interviews. The upgradation will involve an investment of Rs 400 million’ sources close to Broadcast Initiatives Limited said.
Broadcast Initiatives Limited has also added more news centres in Srinagar, Chandigarh, Bhopal, Ahmedabad, Hyderabad, Bangalore, Chennai, Bhubaneswar, Kolkata and Guwahati .