The channel’s launch was the biggest ever in West Bengal since 2008, clocking a record 154 GRPs on its opening day.
JALSHA Movies was launched on Dec. 16 with the World Television Premier of mega hit, Superstar Jeet starrer, AWARA which recorded a whopping 5.3 TVR.
The channel’s 154 GRP rating in its opening week was higher than the combined ratings of ETV Bangla (80 GRP) and Zee Bangla Cinema (65 GRP).
JALSHA Movies has also helped STAR India strengthen its foothold in Bengal. The network, India’s leading media and entertainment conglomerate, now has a firm hold on both no. 1 and no. 3 slots in the Bengali television market with STAR Jalsha and JALSHA Movies.
With a vast collection of all the big Bengali blockbusters, JALSHA Movies is proving to be a haven for Bengali movie lovers. JALSHA Movies boasts of the biggest library of most loved Bangla super-hit films and aims to delight viewers by bringing Bengal’s biggest cinema hall right into their homes.
Commenting on this occasion, Kevin Vaz, President and General Manager – Star Jalsha and President – Ad Sales at Star India Pvt. Ltd. said: “Jalsha Movies is now the preferred destination for the best of Bengali movie entertainment.”
“The channel is already setting new benchmarks and is redefining the pleasure of watching movies for our audiences within a week of its launch. This is a stepping stone for us and we hope to further live up to the expectations by offering a never before entertainment experience to our viewers,” he said.