Shergill has successfully led MSL India, MSLGROUP’s flagship full-service agency in the country, for the past several years and is one of the driving forces behind MSL India’s goal of leveraging the combined talents and resources that exist across our agencies in the country.
MSLGROUP Asia President Glenn Osaki said: “Jaideep has been instrumental in helping us position MSL India as one of the leading networks in the nation today, and has already been working with me and other MSLGROUP India senior leaders to chart our aggressive growth and development plans for 2013 and beyond. Jaideep’s passion for our business, commitment to our people and will to win are relentless. I am honored to make this long overdue announcement to one of the most deserving individuals in our entire organization.”
Shergill’s senior-level appointment follows a landmark year for the MSLGROUP network in India. MSL India shifted towards a more strategic consultancy approach, and repositioned itself from traditional PR practitioners to strategic communications and engagement consultants.
The agency refined its brand identity by rebranding Hanmer MSL to MSL India, and led the market in thought-leadership by developing a series of compelling whitepapers that explored the Indian PR industry, economic reforms, e-commerce and society.
Its second annual PR industry report, “Public Relations in India: Inside the Industry’s Mind and the 2013 Outlook” was launched on January 16. For this executive whitepaper, MSL India commissioned an India-wide survey of PR professionals to gain perspective on the business year ahead, as well as provide a platform for views on upcoming trends and challenges in the industry. The report also included a survey of the way the media perceive the PR industry. It was launched in Mumbai in the presence of all MSLGROUP board members, more than 150 clients, and top media and business leaders.
The network also won many of the biggest and most prestigious client pitches in India including Sony, eBay, Singapore Tourism Board, Intel, Haier, Bangalore International Airport, KPMG, Pfizer and many others.
With Shergill’s appointment, MSLGROUP India enters a new chapter of growth and development that will increase its level of engagement with key local, regional and global clients.