New Delhi : Jagran Solutions – India’s leading new age marketing agency conducted an extensive on-ground activation program for new show on AXN – ‘India’s Minute to Win it’. Through this campaign AXN wanted to give a sneak preview of what the show is going to be like to their target audience.
The whole operation was executed through extensive mall activation program across 9 top rated malls in 3 cities (Mumbai, Delhi and Bangalore) on Sunday 9th January 2011.
Rohit Bhandari, Senior Vice President of AXN and Animax comments, “The international version of the show is hugely popular. The responses received at the call for entry stage was simply overwhelming. So it was quite anticipated that once we go out in the public, giving them an opportunity to play and experience the games, they will greatly enjoy them. In terms of set up, event planning and choice of man power, Jagran team’s execution was great. They ensured that the participants and the crowds gathered had a great time.”
The activity involved a sum total of 13 different interactive modules that engaged the audience with activities like Face the Cookie, Moving on Up, Elephant March, Junk in the Trunk, Contagious, Nose Dive, Suck it up, Stack Attack, Separation Anxiety, Johnny Apple Stack, Hangover, Keep it up and This Blows. All these acts were designed in synergy with the game show but here in a relatively smaller set-up. The LCD panel running the timer of 60 seconds was a highlight.
With the series of mall activities AXN has successfully managed to gather over 2.5 lakh eye-balls on a single day. In addition to this approximately 2000 people participated in the interactive games and were instantly gratified.
Ambika Sharma, COO, Jagran Solutions comments, “The show itself is so well paced with content which keeps viewers at the edge of their chairs that to mirror the ground activation in synergy with high engagement has been fun. The consumer response is excellent with enthusiastic participation on ground”
The malls activity was conducted in Oberoi, Nirmal Lifestyle, Inorbit and Phoenix Mill in Mumbai, Great Indian Palace and Ambience Mall in Delhi and Garuda and Forum Mall in Bangalore.