New Delhi : India’s leading new age marketing agency that provides solutions for Brand Activation via Consumer Connect Strategies, has been conferred with an award for Social Marketing at the CMO Asia Awards for Excellence in Branding and Marketing held at SUNTEC Singapore International Convention and Exhibition Centre on 23rd July 2010.
The CMO Asia awards are dedicated to high level knowledge Exchange through Opinion, Leadership & Networking amongst decision makers across industry segments in Asia. The jury at the awards comprises of seasoned professionals from Marketing, Branding, Advertising, Public Relations, Brand Strategy and Corporate Communications. It was represented by 52 countries across Asia.
Jagran Solutions was the only Activation Agency in India amongst the other big names from Branding & Marketing fraternity to have won this recognition. The award was conferred for the campaign in the rural health sector: DeenDayal Chalit Haspatal. This campaign reached to 2.2 million villagers over a period of 2.5 years. It provides education on basic health as well as providing free medical aid and basic medical aid. As part of this initiative by the Government of India, Jagran Solutions runs and manages 14 mobile hospital units under the “Deen Dayal Mobile Health Unit” initiative. These units are equipped to provide basic medical facilities and medicines each manned by a doctor, nurse, pharmacist, technician and a driver.
The Project which is managed by the Emerging India / Rural Vertical of Jagran Solutions has been instrumental in designing, developing and executing grass root level campaigns which reach out to block level audiences for Corporate India as well as government initiatives.
Commenting on this achievement Ambika Sharma, COO, Jagran Solutions said, “It was humbling to be in presence of the greatest brands and marketers from across the globe. I’m thankful to CMO Asia for providing an unparalleled platform which enabled this recognition. We are particularly proud of the Health Program as it enables us to not only be part of a novel initiative but also to be able to gain great insights into the consumer category. This program caters to 3000+ consumers in need of medical aid daily. The award is a testimony of the efficacy behind such a wide-spread campaign. It also speaks for the scale and reach our rural arm is able to achieve while maintaining the complex dynamics of such a technologically advanced set up in those conditions. The Rural vertical now not only runs 26 such units but also caters to corporate clients which find their consumers in deep pockets of rural India.”