New Delhi: Changes in consumer lifestyle are forcing brands and their agencies to rethink on the ways to communicate with today’s consumers. The changing landscape has accelerated growth in spending as brands continue to find ways to engage the ever elusive consumer.
March 19 2010 marks a day dedicated to evolving consumer-connect strategies. Jagran Solutions & afaqs! announces the first-ever Brand Activation Summit 2010 on 19th March’ 2010, at ITC Sheraton, Saket in New Delhi to address this aspect of consumer behavior in a comprehensive and insightful manner.
India’s first-ever Brand Activation Summit 2010 is going to bring together leading marketers, activation specialists and industry experts to explore debate and gauge the power of activations. The theme of the Brand Activation Summit 2010 is ‘Redefining the Return on Investment”. This one-day Summit will have three panel discussion sessions among an eminent panel of industry experts, case studies & an illustrative approach to activations.
Announcing the summit, Ambika Sharma, National Head, Jagran Solution said, “This summit is a platform for marketers, activation specialist & industry experts to share best practices, award-winning case studies, and discuss methods of earning much higher returns in the age of neo-consumerism. Advances in marketing strategies, changing media habits and focused approach are making activations an essential tool for communication benefits of products & services.”
Commenting on the initiative, afaqs! said, “This is for the first time an activation Summit has been organized by afaqs! group as well. ‘Brand Activation Summit” has got many talking in the last few days, and the summit will be held in Delhi.”
As an impact of globalism & evolving lifestyles; consumer media habits are witnessing a marked change. So are the marketing strategies to connect with them. With the existing economic conditions and the specific needs of consumer segments; Activation strategies are all set to play larger roles. We have already seen a marked increase in spends being diverted to activation for its more focused approach, ability to deliver live brand experiences & earning a much higher return on investments. With these developments: the measurability, creativity & operational efficiency are emerging as key drivers of a successful activation campaign.