Jagran Solutions “Microsoft Go-Alive Challenge” campaign wins the Dragon

Jagran Solutions “Microsoft Go-Alive Challenge” campaign has bagged the Dragon at 2009 Promotion Marketing Awards of Asia . With ROI being the driving force behind all Brand marketing initiatives Microsoft for its live services wanted to increase the ID base, Objective being to get substantial numbers with a practical ROI while maximising the offering to consumer of next generation service that enables them to leverage the power of technology, and stay connected.

With GO A-live Challenge exceeded the objectives with a unique solution, to Get Entire Colleges to Come Alive . The result was a inter campus challenge with over 254 campuses across 73 Indian Cities were successful turnarounds, creating 3.5 lac new users.The program not only resulted in 250 + campuses owning a website integrated with live services but also in bringing students, faculty members, alumni, parents and the administrative department of the institute onto one seamless virtual platform.

Ambika Sharma the Zonal Director for India, PMAA added “India saw an increase of 24% in entries with clients also participating directly. The Judges reported that an increased number of Campaigns were clearly focused on a strong ROI, this is in sync with the overall concentration on result orientation of marketing initiatives today.”

49 Gold, Silver & Bronze Dragon Campaigns are now being adjudicated by the MAA GLOBES International Judging Panel, against the Best of the Best in Promotion Marketing from Award Programmes run in Argentina, Austria, Australia, Brazil, Canada, Ireland, Japan, Russia, Switzerland, UK and the USA. Winners will be announced at the MAA GLOBES Award Ceremony at the Langham Hotel, Boston, USA, during the Fall Conference of MAA Worldwide, on 19 October 2009.

DDB China’s “McDonald’s Cheer for China” has claimed the Dragon for the Best Campaign in Asia. Last Year, which could well be certainly summarized as “Olympic Mania”, McDonald’s, an official Olympic sponsor – stood out from the crowded Olympic marketing campaigns by giving people in China the chance to cheer for their national teams and really feel part of the Olympics.

The Campaign, developed by DDB China, didn’t just fulfill this objective; it exceeded all expectations by turning into a nationwide phenomenon in which over 27 million people participated. The McDonald’s brand was not just a sponsor for the “Cheer for China” vehicle; it was inextricably woven into the vernacular via “I’M Lovin it, When China Wins ”.

Entries in the 2009 Promotion Marketing Awards of Asia increased by 32%, right across Asia including Grey Global Sri Lanka, who took away their first Dragon this year. India Dominated the PMAA 2009 with 23 Dragons, Jagran Solutions Led the tally with Maximum including the Best in India Campaign.

Leave a Reply