This summer, Nickelodeon, the number-one entertainment brand for kids, will travel 25,000 miles to slime America with more than 1,200 gallons of the green, oozing stuff that helped make the network famous. Nickelodeon kicks off the second leg of its Slime Across America national tour on July 2, with sponsor Chrysler, along with new slime- themed summer on-air weekday packaging throughout July and August. Following the massive success of the network’s Slime Across America spring leading up to Nickelodeon’s 20th Annual Kids’ Choice Awards, the summer tour will be bigger, better and messier with fully interactive experiences. The national tour will kick-off in Los Angeles, and travel to 20 cities including: Chicago, New York, Washington, DC, Seattle, Sacramento, Detroit and more (full list of dates and markets below).
“We are extremely excited to celebrate one of our brand’s greatest icons – slime – all summer long with an enhanced interactive tour and brand new summer packaging,” said Pam Kaufman, Chief Marketing Officer, Nickelodeon/MTVN Kids and Family Group. “Kids love slime and want more of it. With the souped up Slime Mobile, including new virtual slime pods, karaoke and a user-generated content area, the Slime Across America Tour will be a big hit with kids this summer.”
Viewers can go on the road with Slime Across America and participate in the messiness by tuning in to Nickelodeon’s Slime Across America summer on-air packaging, airing weekdays beginning July 6 through August 17, from 5 to 7 p.m. ET/PT. Nick will visit a different place each week for two months as the 18-wheel Slime Mobile makes its way across the country, bringing the ultimate Nick experience to kids everywhere.
“We are really looking forward to showcasing all the messy fun kids are having with the Slime Across America tour on our air this summer,” said Tom Ascheim, Executive Vice President and General Manager, Nickelodeon Television. “Slime represents what a kid’s summer should be all about – fun, play and a little mess. Slime Across America on TV will allow every kid to have an interactive slime experience. What could be better than that?”
Slime Across America will include brand new summer-themed messy games and more slime and goo than ever. A play along at-home element will also be highlighted in a brand new on-screen “match and win” game. Two hosts will keep the slime flowing all week long. Every Friday, beginning July 6, two Nick celebrities will serve as team captains and round up a team of kids for the ultimate messy game – SlimeBall! – a form of dodge ball with a very messy twist. Each week, a winning team will be chosen to receive the celebratory shower of slime.
The player with the most points at the end of the summer will be crowned the virtual SlimeBall! champion. In addition, Nick.com will offer a new game called 3D Nicktoons SlimeBall. Users can create a team of two Nicktoon characters such as Avatar’s Aang, SpongeBob SquarePants, Jimmy Neutron or Danny Phantom, and pit the players against two other characters in the ultimate slime throw down. Exclusive hints and tips from TEENick stars to help in the games will be featured as part of the on-air packaging.
Nickelodeon’s Slime Across America summer mobile tour experience will feature a fully interactive, enhanced 18-wheel Slime Mobile with virtual slimings, games, a Nick Live! Slime Edition stage show, and much more. A user-generated content station will be available for kids to submit their original creations for possible air on Nickelodeon or Nick.com. Newly added virtual sliming pods will allow for up to five kids to be slimed at once, and to digitally capture the moment as they receive Nickelodeon’s highest honor. Music-themed activities, such as Nickelodeon karaoke, will be part of the experience as well, along with Nickelodeon costume character appearances, and product giveaways.