Dubai : ITP, the Middle East’s leading consumer and business magazine publisher, has announced the launch of Cosmopolitan Middle East. The magazine will join ITP’s growing portfolio of market-leading women’s titles which include Harper’s Bazaar, VIVA, L’Officiel, Ahlan!, Grazia and Shape.
The best-selling magazine in its category, Cosmopolitan has 61 international editions, most recently launching in Mongolia. The magazine is published in 32 languages and is distributed in over 100 countries, making it one of the most dynamic brands worldwide.
Cosmopolitan Middle East will be aimed at a young, female audience offering its readers information on every aspect of their lives from fashion and beauty, to relationships and romance, the latest on women’s health and well-being as well as what’s happening in pop culture and entertainment. The magazine’s engaging, upbeat and informative tone will resonate with the young women of the region.
“The Middle East has one of the youngest populations in the world so introducing a local edition of the world’s best-selling magazines for young women seems an obvious decision. Cosmopolitan is a colossal brand and we are looking forward to launching and developing it in this region” said Walid Akawi, CEO of ITP.
Published by Hearst Magazines International, the Cosmopolitan brand was first founded in 1886 in the United States and re-imagined in 1965 by legendary editor Helen Gurley Brown, becoming the powerhouse in women’s magazines it is today. In the 1970’s it began reaching the women of the world with its first international editions in the UK, Australia, Brazil and France.
“We are pleased to be launching Cosmopolitan Middle East and believe it will resonate well with young women in the region,” said Duncan Edwards, president & CEO of Hearst Magazines International. “As we have had success with ITP Consumer on the Middle East edition of Harper’s Bazaar and Esquire, we know that they are truly a best-in-class publishing partner.”
Cosmopolitan Middle East will be published in English-language with an initial print run of 15,000 copies and will be circulated across the GCC and Lebanon, available at all major retail outlets. The Middle East will be the 62nd edition of Cosmopolitan and the 3rd Hearst title that ITP has brought to the region.