iStrategy Global Digital Conference has announced its keynote speakers and panelists for its May 11-12 event, which is being held at the Amsterdam RAI. iStrategy is committed to finding the most passionate, engaging and relevant leaders within the digital media world and is proud to announce several quality speakers with expertise in every online channel.
Eugenie Van Wiechen, MD Nederland at LinkedIn will be part of a split stream interactive workshop discussing how B2B marketers can measure ROI from social media. Van Wiechen will share her expertise on identifying measurable goals for social media endeavours, tracking the impact of social media and accessing the quality of relationships and brand clarity on social channels.
Philip Rinn, eBay’s Director of Advertising Partnerships will join the audience and behavioural targeting workshop, focusing specifically on engaging current and prospective clients with relevant information, learning how to target clients based on geography, demographics and content and understanding consumer behaviours.
Foursquare’s General Manager Evan Cohen will be present at a split stream session discussing how to measure market attractiveness by using location based landscaping. Cohen brings a wealth of experience from his position at Foursquare and as Bebo’s former director of strategy and operations, and will discuss understanding market behaviour, effective primary research and constructing a competitive landscape analysis.
Frederick Townes brings over three years’ experience as Mashable’s CTO, assisting with business development and internet marketing strategy. In his keynote session ‘How Social is Your Business?’ Townes will discuss how to utilize social media to build market share in an increasingly competitive environment for both B2B and B2C models.
Newly appointed Facebook Country Manager for the Benelux region Arno Lubrun brings a wealth of experience from his position as director of advertising at Microsoft. Lubrun will be bringing his expertise at the
In addition to the keynotes and panelists, the iStrategy Amsterdam agenda features split screen interactive workshop sessions from key speakers from top brands like BMW, Playboy, Evian, Zynga and others regarding topics such as brand engagement, web analytics, video and social media, traffic building, email marketing in social media, mobile marketing, social media B2B marketing and more.