Barbeque Nation has roped in Isobar, Dentsu Aegis Network’s full service digital agency, to reach out to the active and fast growing social communities in India with skilful communication strategies. This partnership is in line with the restaurant chain’s ethos that stresses on innovation and creativity to satiate food lovers in India, who are becoming more adventurous and yet love traditional fare.
Vikram Vikas Varma, Head – Marketing, Barbeque Nation Hospitality Ltd, “New media is going to play a key role to build the Barbeque Nation brand, increase supporter base and deepen engagement. We are confident that with Isobar partnering us, we will be successful in increasing brand relevance and stature.”
Shamsuddin Jasani, Managing Director, Isobar India, “We’re privileged to work with Barbeque Nation India. This win is a testament to the fact that we strive to provide innovative solutions to our clients. It enhances our credentials as the leading full service digital agency in India.”
Barbeque Nation is one of the most successful casual dining restaurant chains in India. It was set up in 2006 and grew in a short span to cover major cities in India. It is a pioneer of promoting ‘DIY’ (do-it-yourself) cuisine with a concept of live on-the-table grill in India. With more than 42 outlets across the nation, it offers a blend of American, Mediterranean, Oriental and Indian cuisines in both vegetarian and non-vegetarian choices.
Isobar India, a full service digital agency, is part of the Dentsu Aegis Network. A winner of Campaign Asia-Pacific’s 2014 Agency of the Year Awards, Isobar is cited among the ten most significant innovation agencies in the world and a pioneer in digital communications.