Isobar acquires a minority share in The Upper Storey Pte Ltd

Aegis Group plc (“Aegis”), the world’s leading, focused media and digital communications group, recently announces that it has acquired a minority share in The Upper Storey Pte Ltd (“TUS”), an award-winning digital creative agency based in Singapore. TUS will become part of Isobar in Asia Pacific and will be rebranded as TUS Isobar. TUS’s gross assets as of 31 October 2011 were £0.5m (S$0.9m).

Founded in Singapore in 2001, The Upper Storey is one of a new breed of digitally savvy agencies with through-the-line thinking. The agency specialises in engaging consumers through innovative digital campaigns, programs and platforms.

TUS has three divisions: The Upper Storey – strategy and creative focused digital marketing, Mofuro – motion graphics, 3D and experience design production, and Studio TUS – the group’s production and technology hub. Their clients include Microsoft, American Express, Intel, Daimler, Dell, Draeger, UOB, Mediacorp, NOL and Como Hotels and Resorts.


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