IRS Results:HT Mumbai becomes an even stronger No 2, HT Delhi continues as No 1

New Delhi: As per the latest round (2011 Q3) of the Indian Readership Survey, Hindustan Times continues to grow its readership, adding 2.16 Lakh daily readers nationally – the highest by any English newspaper – vs last year (2010 Q3).

In Mumbai, HT emerged as the fastest growing English daily once again and the only one to have grown in 12 out of the last 13 IRS rounds. HT grew by 27% to a 7.51 lakh daily readership during the last year, consolidating its position as the No 2 Broadsheet English daily, while the readership for The Times of India declined by 2% in the same period. Just in the last period, HT readership grew by 35K while TOI’s readership declined by 53K. With this, HT Mumbai now reaches more than 5 Lakh exclusive readers who are not reached by TOI.

In Delhi, HT continues to strengthen further, remaining the most-read newspaper for the seventh time in a row. HT’s readership in Delhi NCR is now 22.21 lakhs daily readers [Average Issue Readership], whichreflects an increase of 85K vs one year back [2010, Q3], compared to only 16K for the Times of India. Hindustan Times also reaffirmed its position as the undisputed choice for the premium and affluent readers in the territory and now leads The Times of India by nearly 1.7 lakh premium SEC A readers.

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