IRS Q3:Mint consolidates No. 2 position premium readers

New Delhi: HT Media’s business newspaper, Mint has consolidated its No. 2 position as per the latest round (2011 Q3) of Indian Readership Survey. The business daily grew by 41% over the last year, to 2.53 lakh daily readers.

Mint has continued to build its readership in Mumbai, while holding Delhi-NCR as a stronghold. It also continues to have the best reader profile among all Business dailies, both in terms of metro skew [95% from top Metros] as well as SEC A proportion [70% SEC A]

Commenting on the results of all HT Media Publications, Rajiv Verma, CEO of HT Media Ltd., said, “HT, Hindustan and Mint have all had good results, strengthening and consolidating their positions in their respective markets. As a group, we are going to continue our investments going forward in order to drive readership further in all these markets.”

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