IRS Q3 : Hindustan strengthens number two position

Hindustan has consolidated its gains and has further strengthened its No.2 position among leading newspapers in the country. The Total Readership figure for the newspaper now stands at 3.75 crore, which represents an addition of 44 lac readers in the past year (v/s IRS Q3 2010). Its daily readership, reported in IRS as Average
Issue Readership, has reached 1.2 crore.

This growth is primarily a result of rapid expansion of the brand in UP, with 6 new editions launched over the last 3 years. Hindustan has reached a daily readership figure of 39 Lac readers in UP alone, with a growth of 22% during last one year.

In Bihar, Hindustan has further consolidated its dominant position and its readership share in Bihar is now a dominant 75%. In Jharkhand, Hindustan with 50% share of readership is again the undisputed leader in the state, despite having a new entrant in the market. In Delhi NCR, Hindustan continues to remain a strong No.2
with an AIR of nearly 13 lac readers.

Hindustan is published by Hindustan Media Ventures Ltd., a subsidiary of HT Media Ltd.

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