Radio Mirchi has garnered the top spot in FM radio listenership mapped across the country. According to the recently released Indian Readership Survey (IRS) 2010 R2, the station enjoys a listenership of over 43.8 million listeners. This puts Radio Mirchi far ahead of its next competitor (BIG FM) that lags behind by about 50% with a listenership of 22.6 million.
Radio Mirchi’s current listenership is bigger than the Average Issue Readership (AIR) readership of the Top 3 newspapers put together.
Radio Mirchi tops the charts with the largest cumulative listenership of 15 million in the eight key cities of Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Pune and Ahmedabad. Mirchi’s listenership in each of these cities is more than twice the size of the next player. Even geographically Radio Mirchi has maintained its lead across West, North, East and Central India.
Elated with the success, Sujata Bhatt, EVP, Strategy and Marketing, Radio Mirchi said, “We are delighted with the IRS survey results. It is really re-assuring to know that we have got the dynamics of private FM industry right. We continue to lead with a huge margin and will always strive to provide our listeners content in sync with their taste and preference. We will also continue to outdo our own benchmarks and will maintain this lead always.”