Iris Lo Appointed to Chair the Hong Kong Effies

Hong Kong:Draftfcb Hong Kong managing director and executive creative director Iris Lo has been appointed chairman of the Hong Kong Effie Awards for 2012.

Lo’s appointment was confirmed by the Hong Kong 4As, the organisers of the Effie Awards which are Hong Kong’s premier forum for judging and recognizing the effectiveness of advertising across all media.

As chairman of the 2012 Effies, Lo will be responsible for tasks including leading the Effies committee, the jury of judges and participants in the Effies forums. Her new role as Effies chairman comes a month after Lo was a keynote speaker at the China International Advertising Festival in Shenyang.

“It is indeed an honour for me to chair the Effies next year,” said Lo. “The creativity and effectiveness of our work for clients is the most important measurement of our industry’s value. Recognizing the best of the best work in terms of measured results is a very important benchmark and I am looking forward to the 2012 Effies season.”

Leave a Reply