The matches were streamed online by IPL official partner Times Internet Limited (TIL) in partnership with YouTube. During this season, there was a 55 percent increase in online viewership. In comparison with 72 million page views in 2011, 113 million page views were generated during this year’s action packed season.
Showing a strong growth of over 87 percent from the previous year, the page views for India stood at 80 million as compared to 43 million last year. The final match of the tournament generated 7.5 million page views, making it the highest single day viewership during the entire season.
This year the IPL website offered a slew of features including interactive scorecards, high-definition streaming of IPL matches, DVR features (to rewind during a match), video-on-demand facility, and a ‘Battleground’ section.
Rishi Khiani, CEO, Times Internet Limited, added, “Premium video content is a key focus area for us at Indiatimes and IPL is the key property as part of this vision. We promised IPL 2012 viewers a highly interactive and engaging cricket viewing experience beyond what India has seen before. The record breaking online viewership numbers and advertiser traction across the season validate our delivery of this promise”.
Gautam Anand, Director Content Partnership, Google APAC, said “It’s heartening to see the continuous growth in the viewership of this exciting tournament online from across the globe. This season was extra special with lots of close matches and last ball finishes and we are really glad that we were able to bring all the action live to our audience on YouTube for the third consecutive year. Indiatimes has been a fantastic partner for us and we would like to congratulate the entire team of Times Internet on achieving this success.