Mumbai : The stage is set…curtains are raised, as the world clasp on to the fourth season of the Indian Premier League (IPL), after the success of the recently concluded ICC World Cup 2011. The cricket fever continues as everybody looks forward to IPL4 with baited breath to see how controversial it can get. 92.7 BIG FM makes the most of this sentiment as it launches the BIG Phataka League that promises to offer unmatched and unparalleled entertainment across its 45 stations assuring the listeners a new high each passing day.
As part of its cricket promotion, 92.7 BIG FM continues to entertain its listeners with an innovative campaign called ‘BIG Phataka League’; an action packed property with 11 celebrities that have more controversies to their credit than acting roles. Partnered by TVS Tyres, for the second time running this cricket season after the phenomenal success of ‘TVS Tyres Bollywood ka World Cup’, this new property plans to take the listener engagement to the next level. A heady combination of the controversial format of cricket mixed with the straight bat chat of the most controversial celebs of TV and Bollywood.
The BIG Phataka League will get these 11 special guests on the BIG 30 Countdown, the number 1 evening drive show, where they will watch the match with RJ Nitin who would throw googlies on their personal life, their take on Bollywood and the match itself, extracting the juiciest of content for his listeners! These tittle-tattle will be uploaded on the website where listeners will vote for the most sensational and salacious story. A day prior to the grand finale, the top controversies, as voted by the listeners will be exposed to listeners by the hot and sensational Kangana Ranaut.
During IPL4, 92.7 BIG FM’s jat RJ, Udham Singh will redefine the game of cricket in his inimitable signature style. Words like ‘fine leg’, ‘slip’ and ‘gully’ will have altogether a new meaning! All this will be backed with score updates and key player profiles.
The BIG Phataka League will showcase the ability of Reliance Broadcast Network Limited to bring all its media verticals under one roof and provide a 360 degree marketing approach by promoting the campaign through on-air, digital, out of home, TV and on-ground activation. These verticals will ensure a holistic and integrated approach towards the campaign which is all set to get more phatakedar with LIC as the powered by sponsor and brands like State Bank of Hyderabad, Idea, India cements, MP tourism etc coming on board to partner it.
Commenting on the new campaign, Soumen Choudhury, Business head, 92.7 BIG FM, commented, “We have created one of the best cricketing season campaigns on radio with the astounding success of ‘TVS tyres Bollywood Ka World Cup’. And this will continue with the launch of the TVS Tyres BIG PHATAKA LEAGUE’where our listeners are in for a treat. The controversial cricket game format will meet it’s match on radio with 11 most controversial celebs playing out their side of the innings on 92.7 BIG FM. We are pleased to be associated with TVS tyres for the second time around. We are confident that through this partnership, 92.7 BIG FM will continue to provide unique and exciting content and TVS Tyres will effectively leverage this cricket bonanza.