IPC Inspire today unveils www.shootinguk.co.uk, its brand new online portal for the British shooting community.
Shootinguk.co.uk will complement IPC Inspire magazine and online brands; The Field, The Shooting Gazette, Sporting Gun and Shooting Times.
The ShootingUK portal will act as a one-stop-shop for all that’s best in shooting including latest news and information, gun dog events and results along with advice on the health and training of various breeds, gun tests, Q&As with acknowledged experts in country and shooting, user forums providing open discussion for the UK shooting community, and a marketplace to buy, sell and swap.
“We see the development of this comprehensive online dimension to our service to the shooting community as extremely important to the future of country sports media in the UK. Our research has confirmed that over 80% of our print customers are online, and 65% look for information on shooting’ Hamish Dawson, publishing director of the IPC Inspire shooting brands said.
“It’s essential in the current fast-moving media environment that we are able to complement and enhance our range of first class, market leading magazines with websites that deliver instant news and a rich source of searchable information and advice for shooters in the UK. The ShootingUK portal delivers on that promise, and will continue to develop over the next few months.”
Assistant publisher Sophia Dempsey, who steered the portal through its launch phase, adds: “ShootingUK will be a fantastic resource for the British shooting community. Our editorial teams, and online production editor, Barnaby Dracup, have done an outstanding job in delivering this site, bringing together the best of Shooting Times, Sporting Gun, Shooting Gazette and The Field. It will be the place to source and exchange shooting news and advice, keeping our visitors at the top of their sport.”
The ShootingUK launch is supported by online search and email campaigns. There is also a full and sustained schedule of support in IPC’s market leading shooting magazine brands as well as support from Country Life, Horse and Hound and their websites. Land Rover and Mitsubishi have signed as advertisers for ShootingUK’s launch.
Inspire is the biggest individual division within IPC Media, providing magazines and associated websites and events for a massive range of specialist interests. Country Life, Decanter, Horse & Hound, Rugby World, SuperBike, Shoot Monthly and Yachting World are just some of the iconic brands within the portfolio.