Internet Broadcasting, the leading local Internet solution provider for broadcast publishers and advertisers targeting local markets, today shared plans for its comprehensive election night package. As part of the offering, IB announced that it will provide the fastest-available, most up-to-date election feed results for its network of hosted local television station Web sites.
IB CEO David Lebow commented, “IB’s ability to offer the fastest-available election night results helps give our local television station partners a competitive edge in what is shaping up to be the most exciting election of our time. Through our focus on high-quality content and market-leading tools, we’re adding an extraordinary level of user engagement to our network. No more hopping around from site to site, online users can now get everything they need on Election Day from their local television Web site.”
The debut of IB’s comprehensive election night package builds on the momentum of the company’s record traffic and usage in August of 2008, which was in part driven by the company’s coverage of the Democratic and Republican National Conventions. For the second consecutive time in September, the combined IB network of sites surpassed 50MM UVs (according to comScore Media Metrix), benefiting local television stations and local and national advertising customers.
IB is the leading local media network that builds powerful solutions -products, content, and advertising — that make it easier for publishers and advertisers to reach engaged audiences in relevant environments. IB’s premiere partnerships include CNN, Cox Television, Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting, NBC, Post-Newsweek Stations, Scripps, ABC and Telemundo among others.