INMA has changed the name of its popular 8-year-old Circulation Summit to The INMA Summit On Audience Development. The name change reflects the quickly evolving focus at U.S. and Canadian newspapers from mass-market print newspapers to multi-media products aimed at various audience segments.
The Audience Development Summit will be held January 31-February 1 at the Miramonte Resort and Spa in Palm Springs, California, under the theme of “The Audience Revolution: Transforming Delivery Into a Multi-Media Vehicle.”
“The Summit name change and theme reflect the sea-change happening at newspapers today related to audience development strategy,” said Earl J. Wilkinson, executive director of INMA. “The Palm Springs Summit will confront key questions about what is happening in the market and how newspaper companies must reorganize internally to confront these market challenges. This is a first-of-its-kind look at addressing what’s happening on the ground at this moment.”
The INMA Summit On Audience Development will look at the branding, technology, and content creation revolution that has changed the newspaper focus from print circulation to audience development across platforms.