INMA Adds 10 New Categories to Awards

The International Newspaper Marketing Association has unveiled INMA Awards 2008, a 21st century version of the 73-year-old awards competition designed to reward best practices in newspaper marketing. Deadline for entries is January 15, 2008.

INMA Awards 2008 includes three new features i.e. 10 new categories designed to be platform-agnostic, ranging from print circulation and print advertising to digital audiences and online advertising, among others.

Categories in INMA Awards 2008 focus on growing brand, growing audience, and growing revenue across media platforms. The categories are: Print subscription sales ,Print single-copy sales ,Readership/usage of the print newspaper ,Online audience usage and engagement ,Print advertising sales and retention ,Online advertising sales and retention ,Brand awareness across platforms ,8. New brand/product/audience development ,New marketing services and Public relations and community service.

Entries will be judged against newspapers of similar size by an international panel of media executives, and awards will be presented at the INMA World Congress May 9, 2008, in Beverly Hills.

“The INMA Awards 2008 represent the premier barometer of newspaper marketing excellence worldwide,” said Earl J. Wilkinson, executive director of INMA. “We are pleased to present newer, easier, and quicker ways to participate in this global competition. The competition is geared to the new marketer facing the realities of the new multi-media marketplace.”

INMA is the world’s leading provider of global best practices and marketing ideas for newspaper companies looking to grow amid profound market change. With more than 1,100 members in 82 countries worldwide, INMA produces magazines, newsletters, conferences, reports, awards competitions, and other services to harvest the world’s best ideas to grow audience, revenue, and profitability for newspaper companies. Based in Dallas, the association has offices in New Delhi, Antwerp, and Buenos Aires.

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