SpiceJet has appointed Ink Publishing to produce its inflight magazine, Spiceroute, which will be reintroduced on all SpiceJet flights starting October 2008.
Samyukth Sridharan, Chief Commercial Officer, at SpiceJet said: “We are thrilled to be offering our passengers a world class magazine onboard all of all flights. Spiceroute will add an extra dimension to the passenger experience and enhance their overall enjoyment onboard. At the same time, it will help us to promote our services and ancillary product offering. Our focus this issue is festivals in India, and there are many interesting features that passengers will want to refer to throughout the month. We encourage our passengers to take it away with them.”
India’s aviation industry has grown rapidly in the last few years, and the new carriers are grabbing a significant share of India’s aviation market – particularly airlines like SpiceJet. The flourishing economy in the subcontinent has meant the number of people travelling on business and leisure within India has grown tremendously recently.
Jeffrey O’Rourke, Chief Executive of Ink Publishing, said: “We are very excited about working with SpiceJet. The airline’s route network covers many popular destinations for both local and international business and leisure travellers – creating an amazing media platform which will appeal to a wide variety of advertisers. In addition to its European, Middle Eastern, Australian and American portfolio, Ink now publishes a dozen magazines in Asia – from India to the Philippines and from China to Indonesia.”
SpiceJet’s mission is to become India’s preferred airline and the carrier is well on the way to achieving this, offering competitive fares and flying to popular and interesting destinations.
Ink Publishing produces more inflight magazines for more airlines than any other company in the world. Airline clients include Air Macau, AirTran Airways, Bangkok Airways, bmi, bmibaby, Brussels Airlines, Cebu Pacific, China Airlines, clickair, easyJet, Gulf Air, Jazeera Airways, Jet2.com, Jetstar Airlines, Mandala Airlines, Midwest Airlines, MyAir, Ryanair, Siem Reap International Airways, SkyEurope, Sterling Airlines, Tiger Airways, Thomas Cook, VLM Airlines and Wizz Air.
The company also produces CNBC European Business magazine, CNN’s bimonthly travel magazines CNN Traveller and CNN Traveller Asia Pacific, Time Out Singapore magazine, Hotline for Virgin Trains and Carlson Wagonlit Connectt.