Indimoto.com has signed a MoU with India’s leading radio network Radio City 91.1 FM to collaborate for a unique carpool segment aimed at spreading awareness about the environment friendly concept of carpool amongst listeners of the station in Delhi and Mumbai. The carpool segment is being aired since 9th July in the two chronically traffic congested metros and is empowering listeners to actively participate in reducing traffic by making carpools through the radio station. Depending on the success of the initiative in these two cities, the segment might be launched in other cities where Radio City has presence including Bangalore, Chennai, Hyderabad and Pune.
Speaking at the launch Udit Bhandari, Founder & CEO of Indimoto.com said “It’s great to partner with Radio City to promote and facilitate carpooling amongst millions of listeners in Delhi and Mumbai. Each listener who finds a carpool through the initiative is directly contributing towards reducing traffic instead of just blaming the infrastructure and the authorities for not doing enough”.
The carpool segment is being aired between 7am-11am and 5pm-9pm (Monday-Friday) till 15th August 2009 and involves the Radio City RJs educating listeners about carpool, its saving benefits and sharing success stories of commuters who benefited from making a carpool through Indimoto.com. Those interested in opting for a carpool send an SMS to Radio City which is then forwarded to Indimoto.com for obtaining relevant information, needed for posting a free carpool request on the website.