Percept Out-of-Home won the Indigo Nation account after a multi-agency pitch. Indigo Nation’s objective was to execute an outdoor campaign to create a buzz about their new range of ‘Reversible’s’ clothes. To get the brand noticed in the mind of the target audience in the cluttered market during the IPL season Percept Outdoor selected the clutter-free hoardings in the premium locations.
Percept Out-of-Home has worked across industry segments for clients such as Samsung, DLF, Canon, VSNL, Idea Cellular, Skoda, Philips, Andhra Tourism, MCX, Inox, ICICI, Toshiba, Ginger Hotels, Cummins, Essar, Kohler, BILT, Lifestyle, Max New York, Canon, Spice Mobiles and Bison amongst others.
After a hugely successful season last year, Indigo Nation is proud to style the debonair and stylish Royal Challengers Team of Bangalore for the second year in a row. The collection specially designed for the Royal Challengers includes an exciting range with ‘Reversible’s’ clothes that can be worn inside out and a stylish assemble of checkered shirts that go best with denims. They include a wide variety of shirts in varied hues of creams, blues and beiges. This special collection created by Indigo Nation for the Royal Challengers is not just a toast to the team but also to their admirers across the nation.
Sanjay Pareek, President, Percept OOH, said, “Working with Indigo Nation has been a pleasure for Percept OOH because of the understanding shared with the client; this is the mark of a successful campaign, this we achieved with Indigo Nation.”