Indiatimes to be official online partner for KBC

Delhi: Times Audience Network, the digital video division of Times Internet Limited (TIL), announced its partnership with Multi Screen Media (MSM) to be the official online portal for Kaun Banega Crorepati (KBC) to be aired on Sony Entertainment Television.

As part of this dynamic exclusive arrangement, Indiatimes will host the official website of KBC on for Sony Entertainment Television. The product will feature on-demand videos of every episode, un-seen footage featuring India’s biggest icon on the sets of the country’s biggest TV game-show. Users can also participate in a “Be on the KBC sets” contest by playing the web-exclusive version of the KBC game. In addition, Big B will host his very own blog, giving regular updates on his experience of hosting the much awaited new avatar of KBC and will also host an online contest. Users can also log-on to the site to check daily winners of the show as well as winners of the “Har Ghar Mein Hot Seat” contest.

Rishi Khiani, CEO, TIL, stated “It’s our pleasure partnering with MSM for the biggest TV event of the year. Web users will be delighted with the exclusive video content, game, blog and other interactive elements on the site.”

Commenting on the association, Ajit Thakur, Executive Vice President and Business Head – SONY Entertainment Television said, “Kaun Banega Crorepati 2010 will be coming with a host of innovations to engage consumers on Television and beyond. The idea is to drive brand experience across the spectrum. We are delighted with our association with Indiatimes and confident that this partnership will bring the Kaun Banega Crorepati magic alive on the web.”

Nitesh Kripalani, Vice-President – Business Development and Digital/Syndication – MSM, stated “We are excited to partner with Indiatimes for KBC 4. It has always been our endeavor to create more touch points for our viewers to engage with their preferred content. After a successful call-for-entries registration process in August, we are confident that online interactivity for KBC will also touch new-highs” .

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