launches a new category for Affordable Housing

With more than 70% of Indian populationlooking forward to realizing their dreams in the Affordable Housing category,, India’s No.1property portal from Consim Info (formerly known as Bharat Matrimony Group) hastoday announced the launch of its exclusive section on Affordable Housingcategory on their portal. Being the first property portal to launch thisconcept online, it offers a unique opportunity for builders across India –Mumbai, Pune, Delhi, Hyderabad, Kolkata, Bangalore, and Chennai to showcaseprojects in the affordable price band exclusively to get quicker response frompotential buyers. The consumers can also identify their dream houses accordingto their budget and city of choice with an experience of never before ease andconvenience.

According to a Planning Commission Report, theurban housing shortage is expected increase to 26.5 million by 2012. With theeffect of economic slowdown playing tough, Interest rates being high and an adverse sentiment playingagainst the sector, real estate developers envision a huge demand, especiallyin the affordable housing category and are increasingly tailoring theirstrategies to cater to the demand in this segment.

Explaining the objective behind the initiative, Murugavel Janakiraman, Founder &CEO, Consim Info, says “The demandfor affordable housing has always thrived in the Indian real estate market.Builders are now increasingly concentrated on tapping this emerging market forimproving their business prospects. Internet as a business model is certainlysuited to these builders in the affordable housing category because of itsreach and penetration across different market segments.”

S. Ramakrishnan – CEO Real Estate, Marg Ltd says, “Thereis a clear shift from high end housing to affordable housing. This is clearlyvisible with home loan disbursement being maximum in the price range of 15 to25 lakhs. Customers are looking at value for money and a great investment at aaffordable price which is not probable in the city due to high land cost andhence new cites like Marg Swarnabhoomi emerge. Online as a medium ofcommunication reaches the masses across the globe and is a great tool formarketing the affordable homes category”

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