New Delhi : InMobi, the world’s largest independent mobile ad network, has announced that the Indian mobile ad market grew by 1.5 billion ad impressions (27%) between October 2010 and January 2011. The finding is part of InMobi’s January 2011 Mobile Insights Report – India Market, the largest monthly report of its kind.
Commenting on the study, James Lamberti, VP Global Research & Marketing at InMobi, says: “2011 has initiated a massive global consumer transition to high-quality smart devices. This trend will define the next phase of mobile advertising growth for InMobi with smart phone impressions becoming the majority of our inventory globally.”
Comments Atul Satija, VP & Managing Director – Asia Pacific at InMobi: “The India mobile ad market continues to grow at a rapid pace. The sheer quantity of monthly impressions highlights the opportunity for advertisers to reach the masses via mobile media. Furthermore, a 44% growth in smartphone impressions and 3G network rollouts indicate the future acceleration of media consumption in the region.”