Indian Government to Review Programme and Advertisement Codes

The Government of India had set up a Committee to review the existing Programmes and Advertisement Codes prescribed under the Cable Television Networks (Regulation) Act, 1995 and rules framed thereunder with a view to containing the adverse effect of programmes and advertisements on viewers, specially the children. Though the Committee has submitted its report, no time-frame has been fixed for its implementation.

Presently, Rule 7(9) in the Advertising Code of the Cable Networks Rules, 1994 recognize the Code for Self Regulation adopted by Advertising Standards Council of India (ASCI). Government has also constituted an Inter Ministerial Committee (IMC) to look into the violation of the existing Programme and Advertising Codes and recommended action to the Government.

All programmes and advertisements telecast on TV channels transmitted/retransmitted through the Cable TV network, are required to adhere to the Programme and Advertising Codes prescribed under the Cable TV Network (Regulation) Act, 1995 and rules framed thereunder. The Government has constituted an Intern Ministerial Committee (IMC) to look into the specific violation of the Programme and Advertising Codes prescribed under the Cable Television Networks (Regulation) Act 1995 and rules framed thereunder.

The IMC either suo motu or on receipt of complaints looks into the violations and thereafter gives its recommendations to the Government, based on which action is taken as per rules. Further, a committee had been constituted for reviewing the existing Programme and Advertising Codes prescribed under the Cable TV Networks (Regulation) Act 1995 and the rules framed thereunder to provide greater specificity to the provisions of existing codes, which has since submitted its report.

This information was given by Minister of State for External Affairs and Information & Broadcasting, Shri Anand Sharma in written reply to a question in Lok Sabha on Wednesday.

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