In an attempt to map the infrastructure of companies participating in the space between marketers and publishers, SVG Media has released Indian Digital Advertising Landscape 2014.
This is in view to simplify the complex digital advertising industry by dividing it in to easy-to-find industry categories, making it a simple process – particularly for constituent players, agencies, publishers and marketers to navigate their way through the space.
While showing how complex the industry is, the landscape offers a bird’s eye view of major players in more than a dozen ad tech categories. These include agency-owned media buying platforms; third-party media buying services also known as demand-side platforms; companies that specialize in search & e-mail marketing, data aggregation, data targeting, performance networks,ad exchanges and ad networks.
The new categories that are added this year includes agencies that specialize in creative optimization; website, app and e-commerce development; websites that curates content, popular mobile & messaging apps, mobile operators, price comparison websites and mobile wallets.
“The Indian digital landscape 2013 reached to mass audience and served as reference material at desk of various digital companies and events. The digital innovation in past one year has resulted in even more complex digital advertising industry. To comprehend this evolving world of digital technology, we have come up with Indian Digital Advertising Landscape 2014. This will have marketers an access to various stakeholders of digital industry and deliver their marketing messages in new and creative ways,” said SVG Media in a press note released today.
The Indian digital advertising landscape now in its second year is pictorial presentation of digital advertising eco-system and is inspired by LUMAscape (developed by the LUMA Partners globally). It is intended to serve as a reference point for those trying to comprehend the jargon associated with the digital advertising world and ad technology.