Advertising and subscription revenue of Indian television will grow at an average 12% annually in the next five years to reach $15 billion (Rs. 73,125 crore).
Indian television executives said the medium is boosting revenue by constantly reaching new viewers. Star India tops the report’s rating of Indian television networks, followed by Sun TV Network Ltd, Zee Entertainment Enterprises Ltd and Multi Screen Media Pvt Ltd.
The rating was done on parameters including flagship channels, bouquet strengths, scale, content sourcing Intellectual Property Right and syndication, distribution leverage, financial strength and future readiness. Television networks will focus on ramping up subscription revenue to boost growth in coming years, the report said.